About PRØOF

This brand was born in a hospital room.

What started with heartbreak became a mission.

PRØOF exists for those who’ve felt powerless and chose to create strength from it.

We craft premium apparel for the resilient. Fighters. Creators. Parents who’ve lost.

Every piece is a tribute to the struggle, to survival, and to the ones we carry in memory.

A portion of every drop supports NICU families and those grieving the loss of a child or loved ones.

This isn’t charity. It’s connection.

A reminder that even in the darkest moments, we are not alone.

MY STORY

In 2022, I lost my mother suddenly, without warning.

In 2024, I was expecting twins. I lost one a month before they were expected.

The surviving twin is on hospice. We’re preparing to say goodbye. Taking it day by day.

This is the kind of pain that shatters you.

But PRØOF was never about pretending everything’s okay.

It’s about owning the struggle. Carrying the grief.

And turning it into something that helps others carry theirs.

This brand is my promise to give back to those who held me up when I was falling apart.

To create something for the ones who know what it means to fight with nothing left.

To remind us all: we are not broken, we are built from the wreckage.